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Cogito MonitorWhat is being said on-line about my company? Why do people like my competitor’s product better? How is our new marketing campaign going? My reputation has been damaged: why?
These are a few of the questions that COGITO Monitor can answer. It is Expert System’s semantic software which automatically captures and analyzes the on-line opinions expressed by Internet users. Unlike other tools for on-line sentiment monitoring, COGITO Monitor not only understands what is being discussed but also how it is being discussed.
 “When I was a child, a story began to circulate that Coca-Cola was corrosive, it was able to burn holes in steaks and if a whole mouse was soaked in it, it would dissolve in just a few days. With the word of mouth typical of urban legends, people were talking about it at school, at parks, at the bakery, on the phone. The same phenomenon happens on the Internet as well, just with a different means of transmission (link-building): one person publishes negative text, others read it, comment on it and link the page to their blogs and forums or they send e-mails to a friend or a group of friends. This is a big problem when the negative chit-chat is about companies, products, people.”
Il dinamismo statico del Web
In social networks, users meet, they compare notes, they exchange opinions and they influence others’ opinions. The decisions that consumers make are increasingly influenced by this phenomenon and companies have a growing need to monitor, in real-time, what is being said on the web in order to adopt the best sales and marketing strategies. The necessity to avoid the dangers of viral marketing can also become a big opportunity to improve a company’s position and increase its competitive advantage.
“Of course we know it’s important! In fact, we’re already doing it!”
Are You (Really) Hearing the Voice of Your Customers?
Accessible by web interface in SaaS mode or available as a semantic platform so that users have APIs which can be easily integrated with other solutions (business intelligence, master data management, reporting applications, etc.), COGITO Monitor can automatically monitor and analyze the opinions expressed on the Web: it analyzes the content found on the Net; it discovers and processes the opinions spontaneously expressed by the users of sites, blogs, chats and forums; it guarantees the utmost precision and an unparalleled level of detail, thanks to the use of semantic technology, which identifies the subject matter and comprehends the meanings of the phrases posted on-line by users.
Cogito Monitor:
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Collaterals
Latest newsExpert System participates in the 2010 Forrester Groundswell Awards Business to Business Category, 9-2-2010 Expert System Highlighted as Leader in Enterprise Semantic Software Gilbane Group Report Analyzes Evolving Landscape of Semantic Technologies, 8-24-2010
Semantic Enterprise: The StartUps
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gives companies the possibility to know immediately what people are talking about and how they talk about it