• News

Click here for more Awards

News - New Marketing Intelligence Solutions From Expert System

Expert System, leading provider of semantic software which discovers, classifies and interprets text information, announces the launch of Cogito^® Monitor for the capture and analysis of the most dynamic web sites on the internet today – blogs, chats, forums and social networking.  The new solutions are able to automatically detect the opinions expressed by users of blogs, chats, forums, and social networking sites as they relate to companies, competitors, products, and services

Intended for marketing, sales, planning and general management professionals Cogito Monitor is accessible via web as a service. Monitor allows professionals to intercept and analyze all the signals, feedback and insight left by consumers on the web.

Traditional search tools only find the presence of specific words (keywords) but do a very poor job of discovering a customer’s opinion. Cogito Monitor uses semantic processing to understand the underlying conceptual meaning of a customer’s opinion. 

The depth of understanding and insight provided by Monitor is equivalent to more traditional focus groups and surveys but without the time and expense.  Additionally, Monitor provides constant updates in time that identify “tipping points”, viral marketing waves or other fast moving trends giving companies the opportunity to respond with a competitive advantage.

Luca Scagliarini, VP Strategy & Business Development for Expert System, explains that “Cogito Monitor answers the needs of our customers to have available in a single solution all the tools for a modern marketing strategy, that is to say:
- A precise and deep textual analysis, able to do more than merely registering the number of occurrences of a word in the text (for example a positive or negative adjective). This guarantees the extraction of the strategic value of on-line information;
- A flexible platform that addresses various workflows, processes and costs that vary by managers and specialists;
- No software to be installed and no need to implement endless customizations.”

According to the needs of the customer, data can be viewed in different modes:

QUANTITATIVE ANALYSIS
With a simple dashboard, users access data in real time that is related to the opinions expressed about brands, products or services of a specific company, and compare them with those of the competitors.  These may include such things as quality/price ratios, parts or components, functionalities etc.  The  generation of simple graphs also allows an in-depth analysis of the sentiment and of its trends in time.

QUALITATIVE ANALYSIS
Trough a dynamic conceptual search we can browse the available data in a different way, searching hidden and less immediate factors that influence the opinion of the customer. With an easy click of the mouse we can in fact start from the automatic extraction of main information directly from the text streams already analyzed (companies, products, services, places, etc), and progressively drill down to more specific data, to reach the wanted original texts and eventually be able to read them manually.

J. Brooke Aker, General Manager of Expert System USA, explains further; “with the advent of blogs, chats and other customer sites we have entered the era of direct and constant consumer feedback.  The value of the ‘voice of the customer’ to corporations is nearly infinite.  Competitive positioning, feature planning, messaging, advertising, pricing, and much more are all dependent on understanding in depth the customer set.  Now with web based sentiment analysis what customers have been trying to tell companies can finally be heard.”

Download the brochure

Expert System Expands U.S. Team by Adding VP of Enterprise Sales
Bryan Bell, 7-27-2010

AGI selects Expert System for Improved News Categorization and Distribution
Cogito enables AGI to reduce the workload of its newsroom, 7-22-2010

Expert System’s Semantic Software to Exhibit among the Best of Italy at Expo Shanghai
Expert System’s Mobile Government project, 7-20-2010

Expert System Selected as Distinguished Honoree at 7th Annual International Business Awards^SM
7-14-2010

Expert System USA Wins Stevie^® in 8th Annual American Business Awards^SM
COGITO Focus Wins Best New Product or Service of the Year, 6-29-2010

Expert System’s COGITO® Monitor Available as Semantic Platform
Semantic Technology Conference, San Francisco - CA 6-23-2010