What Are Twitter’s Top 100 Celebrities Talking About?

For organizations, the value of monitoring social media comes from being able to see the patterns and sentiment present in these conversations that could provide value for everything from customer service to product development.

Twitter as a broadcasting tool is a place where some 255 million users are tuning in monthly* to share information, photos and commentary. But what is being shared or discussed at any given moment? What emotions are being transmitted?

To answer this, we chose a sample of celebrity Twitter users, who, with millions of followers between them, are ranked by as top users. Using [...]

The brain and semantics


While we know a lot about how the human brain operates, even centuries of study and research have not been able to fully unravel all of its functions such as how it stores and retrieves memory.

Semantic technology takes inspiration from the way the human brain processes information to understand a text.

Inspired by this infographic that maps how different areas of the brain handle different tasks, we made a simple (and unscientific) parallel representation of how semantics approaches the processing of a text:

• External stimuli: Information sources—text documents, web pages, social media and emails, etc.—that [...]

50 Years of The Rolling Stones Analyzed By Semantics

On the occasion of the anniversary of The Rolling Stones’ self-titled first album released in the United Kingdom on April 16, 1964, Expert System, the semantic technology company, used its technology to analyze 50 years worth of the band’s songs from the point of view of language. The analysis looks at 344 tracks, from the band’s first album until today, to trace the use of words and emotions present in the lyrics [...]

From basketball to big data: the predictive value of semantics

I am a big believer in the fact that the biggest big data revolution of all will be the creation of models that better explain, and maybe even anticipate, reality.

The NBA, according to this article from Grantland, is leveraging big data, analytics and statistics to evaluate a basketball player in the best way possible.

While reading, I started to make similar connections between evaluating the performance of a basketball player and doing the same with a sales rep. Like points scored in basketball, signed purchase orders are a very simple [...]

The train of desires


In my experience, booking a flight and hotel accommodation halfway across the world is easier than organizing a trip via public transportation. Buying a train ticket isn’t difficult, but when you have to combine different modes of transportation, it becomes increasingly complicated with every connection and timetable you encounter.

I’ll share the example of my search to find a route that takes me from the city of Modena in northern Italy to the city Latina, several hours south on the outskirts of Rome, for an afternoon meeting. This route requires a bus to the Modena station, finding the [...]

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