The brain and semantics


While we know a lot about how the human brain operates, even centuries of study and research have not been able to fully unravel all of its functions such as how it stores and retrieves memory.

Semantic technology takes inspiration from the way the human brain processes information to understand a text.

Inspired by this infographic that maps how different areas of the brain handle different tasks, we made a simple (and unscientific) parallel representation of how semantics approaches the processing of a text:

• External stimuli: Information sources—text documents, web pages, social media and emails, etc.—that [...]

50 Years of The Rolling Stones Analyzed By Semantics

On the occasion of the anniversary of The Rolling Stones’ self-titled first album released in the United Kingdom on April 16, 1964, Expert System, the semantic technology company, used its technology to analyze 50 years worth of the band’s songs from the point of view of language. The analysis looks at 344 tracks, from the band’s first album until today, to trace the use of words and emotions present in the lyrics [...]

From basketball to big data: the predictive value of semantics

I am a big believer in the fact that the biggest big data revolution of all will be the creation of models that better explain, and maybe even anticipate, reality.

The NBA, according to this article from Grantland, is leveraging big data, analytics and statistics to evaluate a basketball player in the best way possible.

While reading, I started to make similar connections between evaluating the performance of a basketball player and doing the same with a sales rep. Like points scored in basketball, signed purchase orders are a very simple [...]

The train of desires


In my experience, booking a flight and hotel accommodation halfway across the world is easier than organizing a trip via public transportation. Buying a train ticket isn’t difficult, but when you have to combine different modes of transportation, it becomes increasingly complicated with every connection and timetable you encounter.

I’ll share the example of my search to find a route that takes me from the city of Modena in northern Italy to the city Latina, several hours south on the outskirts of Rome, for an afternoon meeting. This route requires a bus to the Modena station, finding the [...]

Never Stop Expecting More from Your Unstructured Data


This blog is a cross post from Smart Data Collective.


Where there is information, there is also software trying to make sense of it and traditionally, this software is based on keyword technologies. These technologies are so widely used that it is common to think that using keywords is an easy and effective way to access and analyze information. But in reality, this is not completely true.

Keyword technologies use probabilistic algorithms that focus on matching and are not able to make sense of the exact meaning of each word in search. Today’s businesses are dealing not only [...]

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