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Cogito Semantic AdvertiserCogito Semantic Advertiser optimizes the supply and management of contextual advertising on the web, guaranteeing the greatest correlation between promotional messages and the contents of the pages on which they appear (web sites, blogs, social networks, etc.) Online advertising is becoming growingly more valuable and leading brands are increasing their budget to advertise on the Web. However, investing more does not mean automatically making more profit. If the ad is not related to the contents of the page where it is placed, reaching the desired target becomes more difficult.
This article is about the Jaguar (intended as an animal) on the Fazenda San Francisco Ranch, in Brazil. The first ads by Google refer to a Jaguar (intended as a car) dealer shop…
 "Semantic ad systems analyze and automatically understand the text found on a page, identifying with great precision the topics discussed and, by interacting in a transparent way with the advertising server, selecting the most relevant ads to be included on that page. While traditional keyword systems can also be automated to load advertisements onto a page, they still run into the problem of finding the correct meaning." 
“Today, there is much discussion about how to profit from published content, how to increase the sale of ad space and how and reach readers with targeted ads… the system currently used however, is still inefficient and inaccurate. New logical systems are needed, systems which are completely different from the keyword approach,” comments “Our software goes above and beyond the limits of this approach. Not only can it accurately identify the topics contained in a text, but it can also pick up on the aspects which have been ignored up until now: the sensations that a text can elicit. This can be very useful for companies so that they can launch more profitable marketing strategies.”
Cogito Semantic Advertiser
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Offers publishers an increased visibility of their content through real-time monitoring and detailed analysis of the texts of the web pages. As a result, ads are more relevant and publishers can generate more revenue.